about shipparade.com - the story of shipparade

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I remember having trouble sleeping the night before my first ever visit to a cruise ship, now 25 years ago. My hours on board the beautiful Royal Viking Sea fueled my desire to make a "real" cruise once. At that time, I could not have imagined that that wish would come true in a grand way!

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Only four years after my visit to Royal Viking Sea I embarked on my maiden cruise, sailing (for two nights only!) on NCL's majestic Norway  from Southampton to Amsterdam. That was the first of many cruise vacations and ship visits. In the eighties and nineties, I created elaborate scrapbooks of my travels, but nothing could prepare me for the impact of the Internet!

ShipParade cover - October, 2000 ShipParade cover, 2000

My first online reviews and photos appeared in 1997 at Lois Evensen's Royal Caribbean Cruisers Discussions page, still going strong after all this time. Lois spent hours resizing my photos and putting it all online for everyone to see. I was thrilled to receive so many reactions after each review was posted, and decided to find a home for my non-Royal Caribbean stories. At that time, "Cruise Diva" Linda Coffman was hosting Cruises.About.com, and she has played a vital role in putting my name on the map. These days, Linda now hosts her own great website devoted to all the practical sides of cruising at www.cruisediva.com.

 

In 2000, I stumbled across a very simple instruction on "how to make your own website". I decided to take matters into my own hands and moved into my own space on the World Wide Web. Starting out as an online picture book of my travels, Passenger Ship Parade (shortened to Ship Parade in 2005) has evolved into a mature web magazine covering many of the world's most interesting cruise ships.

ShipParade cover July, 2001 ShipParade cover -May, 2004

From the very first issue, I wanted to offer a no-frills website which is easy to navigate and full of first hand impressions and exclusive photos of today's growing fleet of cruise ships, without the irritation of advertisement banners and pop-ups. After five years, I am proud to have kept Ship Parade completely non-commercial. The goal of the website is simple: to give an unbiased and informative report on a particular ship or cruise, packaged in an easy-to-read layout, complete with high-quality photos.

 

This website is now in its 8th year and has turned into a mind-boggling affair. Encompassing hundreds of pages with thousands of original, full-sized photos, Ship Parade has become very popular with both seasoned cruisers and travel & media professionals. 

ShipParade cover - January, 2006 ShipParade cover - February, 2006

Travel agencies use the reviews to properly inform their clients and many cruise line executives are regular visitors to the site. Apart from the 40-odd reviews, three other very popular features are "Photo of the Week" (updated every Sunday), "Ship Alphabet" and "Port Alphabet", all  with many exclusive photos.

 

Most readers of Ship Parade hail from the United States of America, Canada and the United Kingdom. My fellow Dutchmen come in fourth, followed closely by Germany,  Scandinavia and many, many other countries worldwide.

ShipParade cover - January, 2008 ShipParade cover - November, 2008

From China to New Zealand; from Argentina to Russia - the Internet delivers Ship Parade to many far flung places! Let's hope all of you have as much fun browsing through my pages as I have putting it all online...

 
Bart de Boer
bart@shipparade.com
 
 

A number of specially-adapted Ship Parade articles and photos have appeared in printed form. Porthole Magazine published a four-page article on Renaissance Cruises' R1, and several magazines have used my write-ups and photos. 

Article by Bart de Boer on MSC Fantasia in GUIDE07, published by Shippax, Halmstad, Sweden.
 

This website is brought to you by Bart de Boer, one of 15 million inhabitants of the tiny country of the Netherlands, to some of you perhaps better known as Holland. Instead of walking around on wooden shoes and making cheese in windmills, this Dutchman likes to spend much of his spare time on cruise ships. He was born in a good wine year (so they say). and lives approx. half an hours' drive from the country's beautiful capital Amsterdam.

Starting out working in the cruise industry at a cruise-only agency, I switched jobs in 1994 and landed at a ferry company being in charge of reservations, group sales and check-in

departments. In May, 2008 I transferred back to my original employer and I am now managing the cruise division at VCK Travel.

 
In September, 2007, Smartertravel.com chose ShipParade as one of " Eight great websites every cruiser should know". This is what they (and others) said about ShipParade:
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ShipParade puts a new spin on the cruise review website. The heart of the site is its photos—hundreds of pictures of the inside and outside of practically every cruise ship afloat, as well as ports-of-call. But Bart de Boer's pet website isn't just a photo gallery. Coupled with the pictures are ship reviews, port descriptions, and advice for cruisers.

The ShipAlphabet lets you search for ships in alphabetical order to view photos and statistics. The PortAlphabet combines photos with helpful tips for navigating each port-of-call. The reviews include many photos, details of the ship, and de Boer's firsthand cruise experience.
Favorite Feature: A beautiful design makes each page look like a magazine spread, rather than an Internet site.
Could improve: The site's light blue text on a dark blue background can be hard to read.
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"Thank you so much for the tour. It is a wonderful tool for me to use" (Jennifer, The Cruise Center, USA)

"Bart, This is the best I have seen! Great work. Thank you so much for all you do!!" (Michael, The Cruise Company)

"I came upon your site by accident and was indeed glad that I stumbled upon it. I am so glad you did pictures of the Grandeur. I had my doubts as I am a new cruiser and and it is very hard to pick a ship . But your review of the grandeur put me at ease about making her our next ship to cruise on. I also appreciate your other reviews. I felt as if I were there with you. Your reviews are wonderful and very personal" (Cassandra, USA)

"Others have already complimented your photos and texts, so let me instead thank you for the unparalleled quality and design of your website lay-out. It is truly the only Bentley among the cruise websites, which in comparison range from Lada to Opel. I browse your pages often just for the pleasure of enjoying them. Thanks for taking your time to produce them! "(Ole Nyborg, Denmark) 

"Great comments and photos" (Chairman & CEO, Royal Caribbean International, Miami)

 
 

 

All photos and text: © 2008 Bart de Boer - www.ShipParade.com

First published on January 9, 2005. Revised version published on November 10, 2008

Details may have changed since this article was written

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